Larry Grider doesn’t green wash his business. The description of the desperate marketing ploy some companies resort to while attempting to cash in on the increasingly ‘green' marketing trend.
No, Larry hasn’t jumped on the band wagon; he is driving it.
Larry offers clients of engro-llc more than just a 20 year successful track record in the promotional advertising industry. He offers them an uncommon opportunity to distinguish themselves among their competitors and add more 'green' to their bottom line by nudging them toward a more sustainable and effective marketing message.
It started with an epiphany:
Larry explains it like this, “I realized recently that perverse ideologues had overtaken our industry, especially regarding physical, branded items:
1) Witness a stellar idea;
2) Immediately ignore its intellectual property; (copyrights, patents, etc),
3) Find an off shore manufacturer to "knock off" the successful design and produce a similar, but lesser quality product for pennies on the dollar;
4) Saturate the market with it.
Within 6 months, an original, intelligent, cost effective solution to someone's marketing needs degenerates into a 'sweat shop' made, financially unprofitable, commodity.
The mantra to "maximize profits, regardless of the costs" permeates the business landscape.
Ethics aside, some desperately grasp at short term profits while forfeiting long term gain.
The eventual results of this myopic business strategy can be measured in our current housing, financial, and industrial markets.
There is a better way. It's not new, it's actually very old -- one might say, Biblical.
When we integrate those who help us create profit into our total equation and accept responsibility for the results of our transaction(s) 'downstream', we begin to create a more balanced, sustainable, long term economy -- eco-nomics.
Larry and his company, engro.llc, partners with producers, both Domestically and Globally, who welcome not only financial, but also social audits into their facilities.
Larry goes on to say, “Our product/ideas embrace the most advanced, Earth Friendly, Cradle to Cradle technologies available.”
“For example, we brought to market the World's first, man made 'biodegradable' plastic.
This cellulose based PLA (polylactide acid) is now used in major apparel, furnishing, and packaging applications, helping abate Global demand for fossil fuels.
When companies partner with engro.llc, they support the most sustainable and ethical producers and processes.
Larry calls this the Triple Bottom Line. “Our ethically driven product/ideas not only deliver your name - they deliver your message – and your values”.
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