ECO BUTTON; An interactive 'lighted' button that plugs into your computer's USB port. When activated, it calculates and displays that computer's carbon footprint AND the dollars/energy saved while the ECO BUTTON is in use - typically, 60 TIMES more efficient than your PC's hibernation mode.
PLANT a TREE : Wildflower 'seeded' business card -- that grows...
Domestically hand made paper created from recycled junk mail (finally something good has come from it) This card directs the recipient to an interactive website that educates regarding "a tree's real value" and "how to calculate and reduce your own carbon footprint", and "rewards recipient with a certificate" once they choose where a tree will be planted within one of several global reforestation projects. The "Google Earth" satellite locates and outlines the many concurrent projects. (enter pin PY5W4FNW4275 and get your certificate)
WORLD'S SMARTEST "FAMILY" of WRITING INSTRUMENTS: Small pieces of wood originating from managed growth forests are repurposed from furniture factories and honed into quality writing instruments.
All metal trim is made from aircraft quality recycled steel;
Large recycled Brass ink cartridge is replaceable;
Proprietary Ink formula is plant based, not petrol based;
Your marketing message is permanently etched into product(s) via 'smokeless' laser, creating a healthier worker environment.
So who is using sustainable promotional merchandise in and around Indianapolis?
Church Brothers Collision Repair needed an inexpensive item relevant to the auto industry to use as hand outs/give-ways to promote their revolutionary water borne paints.
Solution: Writing instruments made from recycled tires.
Indianapolis Museum of Art needed an innovative incentive/reward to invigorate their capital campaign.
Solution: BPA FREE Multicolor "filtered" water bottles. Creates fresh, non Cl tasting bottled water from any municipal water source.
(expedition and survival grade filters also available)
One filter saves 150 plastic water bottles from entering the waste stream.
City of Carmel needed a practical multi use promotional message carrier for their
"Carmel Goes Green" message.
Solution: 500 Recycled/Recyclable Market bags displaying their slogan. So successful, they reordered another 500.
You can contact Larry at engro.llc by calling 317-298-3167 or visit engro-llc.com
Engro.llc is a part of Indiana Green Pages, http://www.myhomegreenpages.com/ a consumer web site the most comprehensive source of information and customer reviews of local green products and services. Green pages directory is a statewide community effort to help Hoosiers products and services that are health conscious, socially responsible and safe for the environment.
Sunday, March 22, 2009
Green Values go back to Green Bucks
Larry Grider doesn’t green wash his business. The description of the desperate marketing ploy some companies resort to while attempting to cash in on the increasingly ‘green' marketing trend.
No, Larry hasn’t jumped on the band wagon; he is driving it.
Larry offers clients of engro-llc more than just a 20 year successful track record in the promotional advertising industry. He offers them an uncommon opportunity to distinguish themselves among their competitors and add more 'green' to their bottom line by nudging them toward a more sustainable and effective marketing message.
It started with an epiphany:
Larry explains it like this, “I realized recently that perverse ideologues had overtaken our industry, especially regarding physical, branded items:
1) Witness a stellar idea;
2) Immediately ignore its intellectual property; (copyrights, patents, etc),
3) Find an off shore manufacturer to "knock off" the successful design and produce a similar, but lesser quality product for pennies on the dollar;
4) Saturate the market with it.
Within 6 months, an original, intelligent, cost effective solution to someone's marketing needs degenerates into a 'sweat shop' made, financially unprofitable, commodity.
The mantra to "maximize profits, regardless of the costs" permeates the business landscape.
Ethics aside, some desperately grasp at short term profits while forfeiting long term gain.
The eventual results of this myopic business strategy can be measured in our current housing, financial, and industrial markets.
There is a better way. It's not new, it's actually very old -- one might say, Biblical.
When we integrate those who help us create profit into our total equation and accept responsibility for the results of our transaction(s) 'downstream', we begin to create a more balanced, sustainable, long term economy -- eco-nomics.
Larry and his company, engro.llc, partners with producers, both Domestically and Globally, who welcome not only financial, but also social audits into their facilities.
Larry goes on to say, “Our product/ideas embrace the most advanced, Earth Friendly, Cradle to Cradle technologies available.”
“For example, we brought to market the World's first, man made 'biodegradable' plastic.
This cellulose based PLA (polylactide acid) is now used in major apparel, furnishing, and packaging applications, helping abate Global demand for fossil fuels.
When companies partner with engro.llc, they support the most sustainable and ethical producers and processes.
Larry calls this the Triple Bottom Line. “Our ethically driven product/ideas not only deliver your name - they deliver your message – and your values”.
No, Larry hasn’t jumped on the band wagon; he is driving it.
Larry offers clients of engro-llc more than just a 20 year successful track record in the promotional advertising industry. He offers them an uncommon opportunity to distinguish themselves among their competitors and add more 'green' to their bottom line by nudging them toward a more sustainable and effective marketing message.
It started with an epiphany:
Larry explains it like this, “I realized recently that perverse ideologues had overtaken our industry, especially regarding physical, branded items:
1) Witness a stellar idea;
2) Immediately ignore its intellectual property; (copyrights, patents, etc),
3) Find an off shore manufacturer to "knock off" the successful design and produce a similar, but lesser quality product for pennies on the dollar;
4) Saturate the market with it.
Within 6 months, an original, intelligent, cost effective solution to someone's marketing needs degenerates into a 'sweat shop' made, financially unprofitable, commodity.
The mantra to "maximize profits, regardless of the costs" permeates the business landscape.
Ethics aside, some desperately grasp at short term profits while forfeiting long term gain.
The eventual results of this myopic business strategy can be measured in our current housing, financial, and industrial markets.
There is a better way. It's not new, it's actually very old -- one might say, Biblical.
When we integrate those who help us create profit into our total equation and accept responsibility for the results of our transaction(s) 'downstream', we begin to create a more balanced, sustainable, long term economy -- eco-nomics.
Larry and his company, engro.llc, partners with producers, both Domestically and Globally, who welcome not only financial, but also social audits into their facilities.
Larry goes on to say, “Our product/ideas embrace the most advanced, Earth Friendly, Cradle to Cradle technologies available.”
“For example, we brought to market the World's first, man made 'biodegradable' plastic.
This cellulose based PLA (polylactide acid) is now used in major apparel, furnishing, and packaging applications, helping abate Global demand for fossil fuels.
When companies partner with engro.llc, they support the most sustainable and ethical producers and processes.
Larry calls this the Triple Bottom Line. “Our ethically driven product/ideas not only deliver your name - they deliver your message – and your values”.
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